emily piech.
all work content design

The words inside the interface

In-app writing on the Content Design team at General Motors: the notifications, instructions, and screen text people read while they're using the product.

General Motors · in-vehicle + mobile
general motors · content design team

In-app content

On the Content Design team at GM, I write the text people see while they're using the product: instructions, configuration screens, feature descriptions, notifications, and alerts. All of it follows our style guides and the in-vehicle interface standards.

It has to be right the first time, since there isn't much room for confusing text inside a car. Over the years I've often been the person teams come to when the writing needs to be right, getting pulled in by QA and product managers to fix copy quickly.

case study · south korea app updater

An app update experience built around local regulation

The project

I worked as the Content Designer on a project to create an app updater experience for vehicles in South Korea. My design partner and I worked closely together to accommodate shifting requirements. A unique experience had to be created to make sure we adhered to government regulations for updating apps for customers in South Korea. We tried to make the experience as streamlined as possible, and to keep as much consistency as we could with our other in-vehicle designs and content.

The screens

It was important to tell the driver they could still use their vehicle while this type of update installed. Regular over-the-air vehicle software updates disable the vehicle while they run, so this needed to be called out clearly.

In-vehicle screen: App Update Available. One or more updates available. You may use your vehicle during installation. Buttons for Install, Learn More, and Remind Me.
The update prompt, with the reassurance that the vehicle stays usable during installation.

This type of update was designed so that if several app updates were available, they would all install together. There was intentionally no option to select individual updates.

App Updates list screen showing several updates that will apply to all user profiles in the vehicle, each with a More Info link, and Install and Back buttons.
The update list. Everything installs together, and the copy explains that updates apply to all profiles in the vehicle.

This is a mock-up of the page customers would see with release notes if they selected More Info for an individual update.

Update detail screen showing title, date, version, install time, a note that apps will not be available while installing, and bullets for purpose of update, description of changes, and other important notes.
The release-notes detail view, including install time and what to expect during installation.
In-vehicle message: You will be notified when the update is completed.
Confirmation after starting an install.
In-vehicle notification: Installation of the update was successful, with a More Info button.
The success notification.
In-vehicle message: App update was unsuccessful. The system will retry later.
The failure case, written so the driver knows the system handles the retry.

This snackbar message is what the customer would see if they tried to select More Info and view release notes while driving. That screen can't be viewed while driving because of driver workload restrictions.

In-vehicle message: Feature unavailable while driving.
The driving-state message, kept short by necessity.
Notification drawer showing the successful app update notification alongside a vehicle status notification about scheduling a tire rotation.
The notification drawer, where the update message sits alongside other vehicle notifications.